Remember learning about imaginary numbers in math class? I didn’t understand the concept then and I sure as heck don’t understand it now. In a way, I feel like this sample is akin to a similar concept.
On a number of occasions, I have been asked to produce marketing collateral for a piece of software that doesn’t even exist (or, at least, doesn’t exist yet). For this example, I was asked to create a promo for an AI-generated concierge for a senior living community. The idea is that residents will be able to interact with the virtual butler, ask it questions, and carry on a conversation about community activities.
The problem: the virtual concierge doesn’t actually exist yet, but the ask here was to create an advertisement for this product as if it’s already active. I utilized some amazing stock footage of seniors and green screens and created a mock-up of what this virtual concierge could look like with an AI-generation program called HeyGen. Then, summoning my screenwriting and marketing background, I created the following two-minute promo for this product that, technically, does not exist: